Today's guest is Hall of Famer Larry "Rocket" Ross, from the Class of 1992. He was at the station when WJPZ-FM was really coming into his own, but we start today by hearing about the one air shift he'll never forget. He explains how Z89 was the only media outlet, at one point in time, that had the list of Syracuse University students killed aboard Pan Am 103. As a freshman covering a midday slot just before Christmas break, he had to field phone calls of terrified friends and family members, asking if their loved ones were "on the list." Some were. Some weren't.
After the break, we return to talk about Rocket's career at WJPZ, starting out in the research department, and working up to chief announcer and VP of Ops. Toward the end of the episode, we hear the hilarious story of Rocket's first break on the air...or was it?
During his senior year, Rocket worked for Y94 in Syracuse, then he actually commuted to Watertown for his first job after graduation. One winter of that drive up Interstate 81, however, was enough. Eventually he moved to Rochester, parlaying his radio career into roles at an entertainment venue, and eventually, the restaurant industry.
Rocket now works for Sodexo Live, formerly Centerplate, overseeing field marketing for all of the stadiums and arenas, conventions and conference centers, museum zoos, aquariums, amphitheater's, amusement parks, auditoriums, ski resorts and more that they operate throughout North America. We briefly get into the science and psychology of menu design. Why is Panera's "You Pick Two" so successful? Today's guest can explain.
Following up on our previous episode with Harry and Dena, we revisit the receivership era of the radio station in the late 90's. Rocket served on both the receivership committee, and then as the alumni rep on the newly redesigned WJPZ Board of Directors. He was thrilled to give back to the station, and come full circle, years after graduation.
Join Us in Syracuse for Banquet on March 4th: https://bit.ly/WJPZ50BanquetTickets
The WJPZ at 50 Podcast is produced by Jon Gay '02 and JAG in Detroit Podcasts
JAG: Welcome to WJPZ at 50. I am Jon Jag Gay. Really excited about today's guest. He is a hall of famer. He's from the class of 92. He's now the senior marketing manager for Sodexo Live. He is Rocket. Larry Ross, welcome to the podcast.
Rocket: Thank you so much, JAG. Great to be here today.
JAG: I'm gonna start with you cuz we have a lot of ground to cover today, but I'll start with
where I start with most, which is how you ended up at Syracuse and the radio
Rocket: There was no doubt for me that I wanted to get into broadcasting. I was a longtime listener of Z100 New York, and watched them launch that radio station and almost felt like a part of it. I was a guest DJ multiple times on the station announcing songs.
I became a contest participant, and frequent winner on Z100 as well.
JAG: You're dancing around the phrase prize pig.
Rocket: I didn't wanna say it because it became a negative later on, but the reality was I probably was at the time, I was totally taken by radio and as soon as I knew that I wanted to go to a broadcast school and very quickly it got narrowed down to Syracuse University and Ithaca College, both about four hours away from where I was living in New Jersey.
Far enough to be away from home, but still close enough where I can return if need be. So felt like a good distance. But after visiting the two schools, it was clear immediately that I fell in love with Syracuse, everything about it from the big-time sports to having a city not far away from campus.
But while you were on campus, you really felt like you were there. And then that radio station, it was that top 40 sound, very similar to what I was growing up with at Z 100 and said, oh my gosh, I could actually be a part of this.
JAG: So you get to the radio station and I'm gonna ask you, of course, some of the roles you had at the radio station, but we were telling me offline before we started recording.
You as a freshman on the air. Pretty significant moment with Pam AM 103.
Rocket: Huge moment, and that was in December at the end of my freshman year, and a chance to really experience the impact of radio. If you think about the time period in December of 1988, no one had cell phones. There was no internet.
So you got your news one of three ways. Television, radio, or newspaper. Sure. And there was one that broadcast continuously and the other that either published in the morning or published in the afternoon or had those newscasts at very set times. Yeah. So if you weren't listening at those particular times, radio was really your option to get information.
This was really evolving and we think about security today and the manifests of who's on a plane and everything is so clear and all the security measures that take place wasn't really like that back then. You had an ability literally to hand somebody your ticket and with a brief change, you could change what flight you were on.
So students were literally passing tickets back and forth. Oh, I'm gonna take the later flight. I'm gonna take the earlier flight. So there was all of this, unknown as to who was on that flight. What we did know, was that there was a large contingent of Syracuse University students returning from London after a semester abroad, and we knew that there were some amount of those on that flight, and when the crash happened and word started to filter out, we moved to a news format that afternoon and evening. As the information flowed out for the first time in probably a really long time, the station decided to shut down over the overnight period out of respect for the unknown number of students who were aboard that flight.
When we came back on the air the next morning, the crazy morning crew turned to an all-news format. And for four hours just reported the information as it was coming in. I was doing the midday shift and I was only doing that because I think our program director wanted to fill all the open slots on the the jock list so he could go home for the Christmas break.
JAG: Yeah, cuz this is a week before Christmas, so you're get a skeleton crew at that point.
Rocket: Skeleton crew. But Syracuse University's finals schedule went a lot later then than it did. I had one of the last days scheduled for finals, so I was still on campus and signed up for two, or had hoped to sign up for two midday shifts.
And I remember at that point I had been cleared for up to 11 to 2 in the evening. I had moved past that overnight slot, but I had not yet been cleared for Middays. And I remember Darren McKee, the program director, saying if let's wait a few more days and if nobody signs up for it, you can have it.
And ultimately, he said, okay, those shifts are yours. Little did I know how impactful those shifts would be. Because even during that midday shift, I remember Dave Roberts, who was also a freshman at the time, had attended the university's press conference as a member of the J P Z News Department and came back from that with a list of the 35 students who were aboard that plane.
And remember now, newspaper has already published that day. There's no news now on television until 5:00, 6:00 PM. So we're sitting on a list of students on that flight that nobody had. At the same time, we're also giving information out. Services at Hendrix Chapel, where students could go to get resources.
We never read that list of students on the air, but it became apparent that we had that information and I started fielding phone calls during that shift. Fraternity brothers and sorority sisters wanting to know if members of their house were on that flight. Students calling to find out if their roommate was aboard.
Sometimes I was able to give them some relief and say, no, their name is not on that list. And then there were other times where we actually had to break the news that yes, they had lost a close member of their family. So extremely impactful and a ship that I will never forget.
JAG: I'm getting choked up just hearing you describe this, and you're, what, 18 years old and you've been placed this burden? Unbelievable responsibility to deliver life-changing news one way or the other to these folks who are calling you. I can't imagine being in your shoes at that point.
Rocket: It's the one shift at WJPZ that feels like yesterday. And it's been a long time since 1988, but that is so clear in my mind.
And the other amazing part of that shift is I got a phone call from a Syracuse University student on campus, who was from Lockerbie, Scotland, where the plane had crashed. Again, thinking about that time in the eighties, no cell phone, no internet, phone lines were down because of the plane crash in her hometown.
And she could not get ahold of her family. She had no idea if her family was okay. And just needed someone to talk to. And talk about the power of radio and the impact you can have on individuals, whether delivering news to them or just being that shoulder of somebody to listen to, that they could speak to and share a moment with.
Very powerful day and clearly one of the most impactful days for me at WJPZ.
JAG: So in between these phone calls, rocket, are you're just playing music and just somber breaks? What, how, what does that look like?
Rocket: Yeah, we had toned down the music on the station. Took out everything overly upbeat, anything, slightly controversial.
I still remember a talk up, providing information on resources where current students could gather at Hendricks Chapel for some services and doing a talk up into. Phil Collins, Two Hearts. And that was the kind of music, that we were playing at the time, keeping everything, really low key and we needed to get back to music and back to what we were doing.
But wanted to do it in a very respectful way.
JAG: And again, throughout this podcast, we've seen so many parallels of different generations that dealt with similar things. I For me, the only comparison that comes to mind was being on the air on September 11th and having to provide news, provide resources.
We have an episode of the podcast where we talk about that with Leah Peterman, Brett Bosse, and I, who were all on the air that day. And then we made the decision at some point to have to change back over to music and really scale down that playlist, take on anything too upbeat, anything that might be interpreted as insensitive.
Rocket: The parallels between these two events and obviously it, September 11th didn't hit quite as home as PanAm 103 did. But we course had students that had parents and the towers and all that kind of stuff. So it really is an odd parallel when you look at those two events. Two major impacts on Syracuse University.
Obviously, yes, like you said, PanAm more directly involves students, but we know with the size of Syracuse University, countless numbers of students and probably more so than not, knew someone who was impacted severely by September 11th. So yeah, it absolutely. Major impact.
JAG: Because there's no easy way to transition out of this. We're gonna take a quick break. We're gonna come back with Rocket Ross and talk about more stuff at the station and his career ever since.
Back with Rocket Ross from the class of 92 talking about all things JPZ. So we talked about the significant events of Pan Am 103 a moment ago, but tell me what else you did at the station, how else you were involved, and what stuff was going on while you were there.
Rocket: Just a great time at WJPZ and I wanted to get involved in as many different departments as I could. Interestingly enough, while I was going through Jock training and learning to be a DJ and getting that first chance to go on the air. I joined the research department known as the audience research department, and we did call out research at the time, literally using a phone book and calling people in the Syracuse area, playing little snippets of songs, getting feedback from them on the music we were playing, as well as some demographic information. One of the other roles as a member of the audience research department was tabulating the votes for the top eight and nine. Yes. So getting a chance to hang out with our top eight jocks, answer the phones for them, provide them all of the information, get the callers ready to announce the songs.
JAG: Who were some of those jocks as you were coming up through the ranks at that point?
Rocket: At that point Jim Mahoney was on the air. Kristen Sloan was on the air. I think Mike Sullivan was on the. It was a little early for, the Hal Roods, the Scott Meaches, and then, over the next year you started to see them move into those.
But just a great group of air personalities to learn from and to be able to shadow. So accomplishing two birds with one stone learning while helping them through their shift. , Eventually I got to assistant program director. Ultimately became chief announcer in charge of training air checks and scheduling of all of our DJs on the radio.
I worked in promotions. I was a Vice President of Operations. Filled a lot of different roles at the station in my time and certainly while we were there, summers you wore a lot of hats while we were a little bit more of a skeleton. Which turned out to be just an awesome opportunity to learn about radio and learn about all the different things that the different departments did.
I even got a chance to do a little sales who knew that I could sell a sponsorship to a bank and get them to give us cash to give away as part of the 89 days of summer.
JAG: Which bank was it?
Rocket: Oh boy. Geddes Savings and Loan. All right. On the outskirts of Syracuse. But that's when you knew the power of the signal reaching all parts of the Syracuse Metro area.
JAG: So after you graduate in 92, take me through your career path, and I've gotta imagine all the stuff you, we've talked about previously at the station, taught you a lot of lessons applied throughout your career since. Tell me where you were in the last 30 years.
Rocket: Yeah. Wow. 30 years. It, actually started while I was at WJPZ and. I knew I wanted to get into radio at the time. So an internship at Hot 97 under Rocco Macri. . And some on-air work for WPST in the Trenton, Philadelphia market. And ultimately that led to two jobs in the Syracuse area and just beyond the Syracuse area.
Opportunities at Y94, both in on air and promotions during my senior year and a radio station that was going live for the first time in Watertown, New York. T93 offered me a noon to six Saturday, Sunday weekend. And I did that during my senior year. And then upon graduation, they also named me promotion director of the station.
But I never moved to Watertown. I commuted to Watertown, still living in Syracuse at 507 University Avenue. The famous home of so many JPZ alums and trying to be a professional while still living the student life for an extra year after graduation. So some fun times, but after doing a winter of commuting.
JAG: That was my next question. A winter of commuting between Syracuse and Watertown. Up 81. Oof.
Rocket: Snow will never scare me again. You learn to respect it. I bounced off snow banks. I went through whiteouts, you name it. Had some very treacherous drives, but I knew one winter of that was enough and I quickly, started applying for additional opportunities.
And was offered a promotion director job in Rochester, New York for an AM/FM combo, a country station and a big band AM station. At the time, two formats I knew very little about, but I knew about promotions and was prepared to step in. And that was right at the age of duopoly. So during my four years there, we bought two additional FM signals, an oldies station and a classic hit station.
And they continued to add additional hats to my head where I was now overseeing marketing and promotions for a four-station group, working a ton of hours, making very little money. But having the time of my life when I was approached by a local promoter of Broadway shows and concerts at the local amphitheater, because we work so closely with them as a radio station to promote all of their activities.
They were looking for a director of marketing and it was one of those phone calls where they said, hey, do you know anybody who might be interested in this, while also putting the feelers out. And I said I just might, maybe we could talk and have lunch. And sure enough turned into an opportunity to be their director of marketing, oversee the advertising, promotion and publicity for a full concert lineup at an outdoor amphitheater in the summer months and a full Broadway lineup in the fall, winter, and spring. And then assorted concerts, kid shows, you name it, at the local arena and auditorium. And certainly one of the most fun jobs I've ever had, being able to meet so many different artists, so many different entertainers.
Tell all those great stories of, who was fun to throw a Frisbee with, and who rolled off the backseat of the limo when, because they had too much to drink before the concert.
JAG: So any chance you wanna drop a name there?
Rocket: Joe Cocker.
JAG: Ah, there you go.
Rocket: Rest in peace. But a great entertainer. No, I remember taking Nell Carter to to Wegman's cuz she needed Epsom salt to soak her feet. Taking Alan Thicke for a garbage plate in Rochester. And, hearing some very interesting stories of his career as well. So some very fun times. I met my wife there who was running the box office.
We were working all week long to do all the marketing for all of the shows, and then all the shows were on nights and weekend. So you had no life. The only people you hung out with were the people you worked with.
JAG: So your work wife eventually became your actual wife?
Rocket: Yes. In many ways. And we didn't like each other at the start either, but stranger things have happened, so I spent three years there and then was offered a position moving into restaurant marketing. And the parallel was that the local restaurant, franchise group that owned ultimately almost 80 Burger King and Friendly's restaurants, operated restaurants in the same territories that we were marketing to for our concerts and events. While I was at the Rochester Broadway Theater League, you never would've expected going from, entertainment marketing over to restaurant marketing, but I was working with the radio and TV stations to buy advertising the same newspapers, using the same print vendors, to print signage and different things. So it became a natural fit and I actually spent almost 13 years with them as they continue to grow and expand their portfolio. And then ultimately, many people know Friendly Corporation went through some tough times, they had declared bankruptcy.
And as a franchise group, guests don't understand the difference between a franchise restaurant and a franchisee restaurant. They just know the name and they know Yeah. Oh my gosh you're going through tough times. Restaurants are closing. Is my restaurant going to close? And we saw business really tail off.
Where ultimately our owners decided to sell back to Friendly Ice Cream Corporation. All of the restaurants they owned then led to an elimination of my position because they couldn't afford a full-time marketing director after they had divested 75% of their portfolio.
JAG: God, I miss Friendly’s. Jeffy K. If you're listening, I miss Friendly’s
Rocket: Friendlies was great. That ultimately led me to Sodexo and I joined Sodexo in January of 2014, and I joined initially in their universities division doing marketing for all of the college campuses in New York, New Jersey, Connecticut, and part of Massachusetts where they operated the dining programs and the retail programs on campus.
Before too long, I moved into the sports and entertainment division. Which after the purchase of CenterPlate got renamed as Sodexo Live. And now I oversee field marketing for all of the stadiums and arenas, conventions and conference centers, museum zoos, aquariums, amphitheater's, amusement parks, auditoriums, ski resorts, you name it, that we operate throughout North America.
JAG: What you do is fascinating because full disclosure, you invited me out to a Michigan football game last year when you came out and we were in the suite and you were telling me all these things about the science and the research about what goes into a menu and how you design a menu and the font and the items, the science behind that is absolutely fascinating.
Rocket: It really is, and I love the ability to get people to buy what we want to sell. If you think about Panera Bread, if you can picture a menu board. What do you see? That "you pick two" entree on there, and why do you see that? It's raised up above the rest of the board. It's in this center.
It's got a different background color. It's got a, a high impact food photography with it, and that's one of their most profitable items, but it also is one of their most high satisfaction items. Guests feel like they get variety. I got to choose, hey, part of it's sandwich and a salad or a salad and a soup.
So they walk away feeling good, but Panera walks away with some decent profit. You're certainly paying more than just half the price of that sandwich. Half a salad and half the soup. So they're making good money. You're walking away. Satisfied. Everybody wins and with all of the changes that are coming to technology to change the guest experience, especially in stadiums and arenas, walk out markets where you don't even need to check out and pay anymore, where the Amazon Go cameras pick up what you purchase and charge your account.
Online ordering, QR code ordering. There's pickup lockers in certain stadiums. All different things that really change the guest experience to ultimately get you back to your seat. You can enjoy what you came for and don't have to spend your time waiting in line. A fascinating group to work for, and especially with all the technology changes that have come in recent years.
JAG: If there's one thing that benefited from Covid, it's QR codes. Those things were dead in 2019.
Rocket: Everybody knows how to work a QR code.
JAG: Now, let me bring it back to JPZ, Rocket. A time that I think a lot of our alumni don't know that much about is the receivership era In the mid to late nineties, the station went through some difficult times. Correct me if I'm wrong, you were on the board of directors at that point. Do I have that right?
Rocket: So there were two pieces to it. First, I received a letter from Dean Barry Wells, who was the dean of Student relations and Vice President for Student Affairs at the time, asking me to sit on a receivership committee that was being formed. That would kick off in January of 1998. And that went on for almost a full year and then beyond.
They formed a revised board of directors for WJPZ, including alumni representation. And at the end of 1998, all the way through 2003, I held the alumni board seat on that JPZ board of directors.
JAG: Okay. Cuz that's where I first met you, because I got there in fall of 98 and graduated in 02. So I got there and I'm hearing words like receivership and things like that, and I'm like, what the heck happened before I got here? So give us just a quick 101 on what happened with the station and why this was necessary.
Rocket: There were really three things cited in the letter for the rationale for forming a receivership. Struggles with finances, problems with organizational structure, and the obligations for license renewal.
Not just financial, but our license renewal was held up due to challenges that had been taken place, so we were working through that process. To make sure that the WJPZ license would live on with a new group of students, I think we were coming off of The Pulse, so a lot of turnover in the change in format, and they cited the inexperience of the students, well-meaning students, but a lot of inexperience.
So they had accumulated substantial debt, including almost $30,000 in debt just with our attorneys that were helping with our license renewal, and other debt as well. The license renewal had been held up longer than it should have and that may have been somewhat a function of the FCC, but it was also a function of the challenges that had been put in against us.
There was a student group grievance that was put in place citing potential discrimination. So there was a lot of struggle for that station group, and really more than anything, they needed guidance. Because you can imagine as students going through things like that, it's just not something you've done before.
We all took those lessons and used them elsewhere. But you didn't have lessons from before that to apply to WJPZ, and especially when it was going through tough times. So we had monthly meetings. I would make the monthly commute from Rochester whenever I could. If not, I would join, via teleconference.
But on that were faculty representatives, other members of the University. And other members of the Syracuse community as well as obviously the students from WJPZ and they would take us through the steps they're taking. They would look to us for guidance. There was a lot of communication between meetings of how they should approach certain things and how they could turn things around to get the station whole and right side up again.
JAG: Any of those factors you cited, did it seem like any were more of a concern than the others or was it all of them in totality?
Rocket: I think it was all in totality. Certainly anytime you have significant debt that raises some eyebrows and if you're have the ability to, want the ability to continue to operate, you have to have the financial means to do but at the same time, if you don't have a license, you're not going to operate either. So those two things were major factors. And then, the challenges that some of these groups, had pushed against WJPZ. Really, they just needed to reorganize. There were some challenges as well, legally, with sponsorships that we were running that may have stretched the line of what we legally could or couldn't do.
And that was used as a potential challenge against our license renewal as well. We've all heard the John Oldfield stories of the signal interfering with WRVO and Oswego. So there were a lot of things that were sitting in front to review and a legal team that was working on our behalf who we didn't have the ability to pay.
So all of those factors together really put the station in a really tough time and, while no one wanted to see receivership, and I remember coming back to. Banquet weekends and talking at the alumni meeting and explaining what receivership was. There was a lot of push back that, hey, this isn't a good thing.
The reality is without all of those different individuals providing support and guidance to the students, I'm not sure that any student group would've been able to turn it around completely on their own.
JAG: It had to be a little bit full circle for you, Rocket, because you're there late eighties, early nineties, the flame thrower days where the station goes independent from the University and it's raking in all this kind of cash, like you said, cash to give away from banks, literally.
And then, 10 or so years later, we're looking at the situation. The station is in real jeopardy at this point, and I think it's probably a credit to you and the folks that you went to school with to say, hey, you know what? I'm being called upon to step up here because this station means too much.
We have to do what we can to save this radio station and not let this thing go away after all this time.
Rocket: It did. It meant so much to all of us and there was no way we were going to let it fail, but at the same time, we had to remember that things were changing and things were different. And not every student there today, today in the late nineties was the same student that was there in the late eighties and early nineties.
So just because we were able to be financially independent, that we were able to generate all of this revenue from sponsorships that we were able to staff the station 24x7, 365 days of the year didn't mean all of that could still happen today. So you had to keep an open mind, which I'll admit was tough for me.
Because I wanted them to succeed in the same way that we did and said, Hey. We gave away cars three years in a row. What do you mean you can't sell sponsorships? But you couldn't say that. You had to provide some guidance, some ideas.
JAG: We were short on money for printer paper to print our selector logs at that point.
So yeah, night and day, feast and famine for sure. And I think it's to your credit into everybody involved in that time. I know Dena Giacobbe, at her hall of fame speech, told the story of receivership and basically looked around a room at a bunch of jaws on the floor. Because I don't think folks know that, so I'm glad we spent a few minutes talking about that, cuz you know, it was a difficult time for the station, but it was absolutely key in the station's survival.
So thank you for your role in all of this.
Rocket: You're welcome. There were a lot of people at play and honestly, the students who brought us through, they were the implementers. We may have given them some ideas or some guidance, but they needed to make it happen. So credit Dena and all of the students who were there at the time for really turning things around.
JAG: Let me bring it back bigger picture. What are some great memories you have from the station relationships, you've had funny stories, that kind of stuff before we wrap it up. Rocket?
Rocket: There's so much, and honestly, we could probably do a whole podcast just on, on those memories. But I think when I go back to memories, the first memory is my first on air shift.
And it was an overnight obviously from 2:00AM to 4:00 AM. It followed a show called The Sunday Night Love Flight. And many people remember that. And what a group led by a gentleman who went by the name of DJ Finesse on the Air. And all love songs and dedications, and to set the stage, they had every light in the studio off. They had candles on. There was incense burning. and a group of probably 10 to 12 individuals in the station from 10:00 PM to 2:00 AM on a Sunday night doing the Sunday Night Love Flight. And I come on to follow this. Very intimidating for a sure a freshman coming in to do his first shift. And, they had the turntables out.
They're playing music in a variety of different ways. So as I get ready to do my first on air break, a few minutes after 2:00 AM and DJ Finesse. Sheldon was his name. He was still in the studio with me and I got my headphones on and I pot up my mic. Z89! The music mix is the difference! It's 2:07 with Rocket Ross in the middle of a 14 in a row, power play on Z89!
And I finish it and I pot the mic down and I take my headphones off and sweat's pouring from my brow. And he turns to me, he goes, that was great. He goes, next time he goes, Press this button here. That'll actually turn your microphone on and people will be able to hear you.
So I had to do it all over again over the next song.
JAG: Oh my God. Classic.
Rocket: And that was the start of JPZ. But So many great stories. A lot of them come from the summer I spent up on campus and really created so many close relationships while I was there. The story that, that Dave Gorab always loves to tell is we were broadcasting from the New York State Fair and we had a Z 89 Prize mobile.
We had a van with all of our stuff until Beth Gorab up crashed it. But that's a whole different story. But the real quick the funny part about that is, is that when Beth called the station after she got into an accident, Dave answered the phone and they had just started dating, but she couldn't talk to him.
And instead she said, I need to speak to Rocket. But anyway, something had gone wrong that day and I remember, I was broadcasting, I ended up broadcasting all day at the fair. The person who was supposed to relieve me never showed up. Whatever prizes I was supposed to have, I didn't have, they weren't packed, everything just felt like it had gone wrong that day.
Yeah. And I came back with the van. I slammed the keys on the table at JPZ and I just proceeded to blow up and, I said, I'm sick of this. I'm tired of this. I'm done. That's it, Dave. I. I'm done. He just laughed. He goes, okay, Rocket. See you tomorrow. And it just broke the ice of everything because he knew it meant way too much to me.
There was no way I was going to quit, but he needed to let me sound off, and then he said, all right, see you tomorrow.
JAG: So I think that is a perfect place to leave it. Rocket Ross, Hall of Famer. Thank you for all you've done as a student, as an alum and as a friend to so many of us. I look forward to seeing you in march.
Rocket: Thank you so much Jag, and thank you for doing this. What a fantastic way for one, for us to relive our memories, but two, to preserve JPZ history. So thank you again.
JAG: I appreciate you saying that. Thank you.